![]() ![]() It doesn’t require a lot of disclosure, but I think it was time for at least some. Under the assumption that there are updated desktops coming after the first of the year, I think it would have made sense to mention that, just so users waiting for them can stop feeling abandoned. He also thinks that Apple could have been a bit more open during the presentation to help steer the conversations: He looks not only at the choices Apple has made, but also at the choices that Apple could have made and why they were non-starters. The Thinking Behind The MacBook Pro DecisionsĬountering that viewpoint of the MacBook Pro update was Chuq Von Rospach. Cupertino, California (Photo: Josh Edelson/AFP/Getty Images) ![]() Perhaps Apple has forgotten what the 'Pro' designation implies?Īpple CEO Tim Cook (R) previews a MacBook Pro during a product launch event at Apple headquarters in. It is being nickel and dimed, and is expected to roll over and accept the extra pain so Apple can produce a thinner and shinier machine for the consumer market. No doubt the general public will be happy with these changes (the shiny emoji keyboard is going to be a big point of uniqueness in the market) but the developer community – the community that contributes so much to the macOS and iOS community – has been shortchanged. Not every MacBook Pro owner will be a developer, but every developer will be a MacBook Pro owner.Īpple knows this, and yet Apple still decides to take the developer for granted to push ahead with the changes to the MacBook Pro. So that’s a more expensive machine, a weaker keyboard, a forced peripheral purchase and limited specifications. The choices made on ports, design, hardware and price mean the new laptops are not attractive options for developers looking to upgrade. One audience that last week's new MacBook Pros does not serve well is the developer community. Read all the summaries and thoughts here on Forbes. So while Apple has been busy crafting the Pro MacBook, the way it will be received by most people is the way that I’m addressing it today: as a Pro MacBook Air. Instead, the world’s coffee shops are filled with nomadic professionals seeking an Apple computer to replace the much more ubiquitous, but now dated, MacBook Air. Professional video editors and photographers have been waiting for a new Pro laptop - but this midrange MacBook Pro probably isn’t that. Logical though it may be for Apple, this MacBook Pro presents a dichotomy. ![]() ![]() I've summed up the thoughts of the reviews here on Forbes, starting with the question "who exactly is it aimed for?" Reviews of the new entry-level MacBook Pro (with a thirteen-inch screen, and function keys replacing the new Touch Bar) have been published, and while the reaction is solid, this Pro laptop suffers from one of techs greatest sins. ![]()
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